Gap launches its collection of NFT | The ICONS campaign is coming
Popular clothing brand Gap has launched an NFT collection with equally well-known celebrities as testimonials for ICONS, clothing line and environmental awareness campaign together.
The physical payments will be combined with Non Fungible Token as per tradition for such initiatives. The collateral initiative that allows users to customize the Gap logo on the garments of the new collection is interesting. One way among many to use NFT technology, which in times of bear market seems to be able to partially drive the market.
This is also an excellent sign, with another world-class brand that lands in the world of NFTs. And we can also invest indirectly with Capital.com - go here to get a free virtual account with the best this market has to offer - an intermediary that allows us to invest in all the best tokens related to the NFT world, inside of a list with 476+ crypto assets and with professional level tools.
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Even Gap in the world of NFTs
Named The Gap, Incorporated , the San Francisco maison is the largest clothing company operating on American soil. A story that was born in 1969 and reaches our days not before having collected sales records and some milestones of a certain stature.
One of these is the listing on the New York Stock Exchange dated 1976, with the descendants of Donald and Doris Fisher leading today, and after more than 50 years the family empire. Shortly before, in 1974, the team had started churning out creations under its own name.
A clothing brand with a medium target, Gap offers collections that soon found space in stores all over the world. We mention the Old Navy brand to give an example: garments that have been able to interpret trends and vibrations of the fabulous 90s, dressing with style and at low prices practically the whole Western world.
The pre-pandemic turnover amounted to almost 17 billion dollars, with the brand that employed over 130,000 people: a real army, only partially weakened by the crisis linked to COVID-19, which forced the company to cut back 'organization chart.
Once the crisis has been overcome, it is time to recover, it is time to invoice on the blockchain , interpreting the language of a public accustomed to new technologies, attentive to the external appearance and also to the wallet. Knowing the history of the brand, the perfect audience.
ICONS is born and it could be just the first step
So here is Gap giving life to ICONS, a promotional campaign dedicated to the next autumn collection to visit us and the bearer of interesting on-chain initiatives, for the American maison. A cross-media idea that winks at the environmental theme so dear to some zero-emission blockchains, the initiative sees celebrities from art, culture, fashion, entertainment and sports engaged.
Gap Huddies
Without dwelling on the aspects more related to fashion itself, we note with pleasure how some garments are proposed in the NFT form, which will act as a virtual counterpart to the real wearable. Garments that will also be embellished by the signature of the artists called to support the cause and campaign.
A collection described by the official gamified NFT release: apparently users can have fun customising the sweatshirts of the collection with free interpretations of the Gap logo . We are not in the crypto gaming sector, of course, but the idea deserves two lines of mention as an interesting example of how we can strengthen the sentiment of the target audience towards the brand, to use terms so dear to professional hustlers.
An applause also to the NFT sector, which in times of crisis sees some cryptocurrencies falter , and other projects experience moments of sparkling momentum , in a swing of moods and quotes that involves both the cryptocurrency markets and traditional finance. With all due respect to the improvised detractors, who in non-fungible tokens smell of burning despite having the nose of a cobblestone and zero tools to be able to produce a minimum of analysis.
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