Puma aims to enter the metaverse! | And here is the first collection of NFT
Puma points in the direction of Web3 and launches an NFT collection in which tokens are combined with real-world experiences and real shoes, as is now usual for such initiatives. Models to be worn in everyday life and in the newborn Black Station metaverse, with which the company aims to engage the younger audience accustomed to cryptocurrencies and new technologies.
The program, although at the beginning, is particularly articulated: the bear market does not scare the big brands, ready to compete on chain with Non Fungible Tokens and experiences that are difficult to replicate in traditional sales channels.
Another great sports brand that lands on the metaverse, an increasingly hot sector also for investors. And we can also invest with eToro - go here to get a free trial account to trade with $ 100,000 of virtual capital - an intermediary that offers the possibility to operate on 78+ crypto assets chosen all among the best and with a good selection of those related to metaverse.
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Puma in the metaverse too
The history of Puma has its roots in the first agreements between the Rudolf brothers and Adolf Dassler, who returned from the instant success also given by the sponsorship of Jesse Owens at the Olympics in 1936 , rightly decide to separate. The company was called at the time Gebrüder Dassler Schuhfabrik, becoming simply Puma on March 12, 1948 under the leadership of Rudolf, with the disappointed Adolf who out of spite founded Adidas.
A DNA successful family apparently. And speaking of successes, those who do not know the story of Jesse Owens are asked to continue reading barefoot, as a sign of penance. We skip most of the other historical events to get to the present day with Puma which has a turnover of almost 7 billion , thanks to the work of about 7,000 employees spread all over the world.
A company that has never stopped investing, both in the product and in marketing and communication. Apparently it does not intend to give way even to the days of the blockchain, and pulls straight in the direction of Web3 to undermine the competition on the basis of the most recent paradigms imposed by the market.
To stay on track, it is vital to be present in the metaverse, and Puma responds with Black Station, a virtual space where fans can discover the new models and initiatives promoted by the brand. One of these responds to the name FUTROGRADE, a show with which the brand will participate in New York Fashion Week also in the metaverse to present, among other things, the new sneaker lines.
It starts with a collection of NFTs
Initiative that passes through the launch of Nitropass, the NFT collection thanks to which it will be possible to redeem Nitro NFRNO and Nitro Fastroid, the latest models arrived at Puma and physically available after the New York fashion week. The tokens will be linked to experiences in the real world and the possibility of discovering new creations, well-established practices when it comes to NFT and fashion.
Nothing new on this side therefore, with Puma following in the footsteps of competitors already present in the metaverse. An example above all comes to us from Gucci and its virtual sneakers , an outdated project that represents only one of the steps that the Italian maison has happily taken in this direction.
More recently we have seen the prestigious brand add big pieces to its collections on metaverse, demonstrating the fact that the path taken is the right one, with competitors who do not stand by, and who are relaunching with ever increasing investments.
A sector that, according to what Emanuela Manor of eToro told us, is very popular with USA, who have begun to invest more concretely in the tokens that represent it.
A very interesting live to understand how USA are investing and also what are the most important trends of this bear market .
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