Grimace digital collectibles—soulbound tokens and keepsakes that may be created for free but cannot be traded or transferred—have been introduced by McDonald's Singapore in collaboration with local non-fungible token (NFT) artist 'The Hidden Walls' and crypto infrastructure firm Bandwagon Labs.
2,000 different Grimaces created with the McDonald's app make up the Grimace Digital Collectible, which is now available! In announcing the end of a giveaway for early access minting places, McDonald's Singapore described the character as "cool, cute, and totally purple" on Facebook and Instagram.
According to Bandwagon, the collection will be free and accessible starting on August 31 only through the McDonald's Singapore app.
Users must click "mint now" after connecting their Digital Collectibles wallet via the cryptocurrency wallet MetaMask or web3auth.
The NFTs will be issued on Polygon, according to Decrypt, which quoted a McDonald's official.
According to NFT evening, these NFT profile photographs (PFPs) are soulbound tokens.
These NFTs are open to everybody, but they cannot be traded or transferred on the secondary markets. Additionally, each account is only eligible for one redemption.
The restaurant chain is "excited to bring Grimace closer to our fans through these unique digital collectibles," according to Drina Chee, senior director of marketing and digital customer experience at McDonald's Singapore.
Grimace has evolved from a popular character "from nostalgic memories to love for all generations."
Grimace TikTok
Grimace, a cuddly, muppet-like mascot introduced in 1972, is a well-known figure in the McDonald's universe.
On TikTok, a recent trend known as the "Grimace Shake" saw users pretend to experience awful deaths after consuming the berry-flavored milkshake, frequently incorporating the paranormal and/or demonic.
Imagine 'The Conjuring' mixing with 'The Blair Witch Project' mixing with 'Bird Box', while some of these movies also fall into the criminal category.
It is safe to argue that this meme, despite misrepresenting the character, functioned as free advertising for the birthday-celebrating mascot.
McDonald's NFT initiative, according to Marketing-Interactive, citing McDonald's, "aims to serve as a testament to McDonald's Singapore's dedication to staying at the forefront of innovation."
In the meantime, to celebrate the 40th anniversary of Chicken McNuggets, McDonald's Hong Kong worked with the Ethereum metaverse game The Sandbox to develop McNuggets Land in July.
McDonald's France released digital artwork in 2021 with the hashtag "McDoNFT" that featured some of their most well-known menu items.
A few months later, the company launched an NFT collection for the Chinese market to commemorate its 31st anniversary, while McDonald's US produced NFTs to recognize the 40th anniversary of the McRib.
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